Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms. You can improve your SEO score by fixing the errors and issues that the PagesMeter SEO checker found on your website. The task list of SEO improvements will show you which issues are the most important ones as eliminating them will have a noticeable impact on your SEO performance. Those are the tasks that you should first tackle when starting with the optimization of your website.
Fast site audits
Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long. In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be.
Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google.
When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights.
AI-Boosted Content Optimization
Auditing internal links involves analyzing link structure for proper navigation, user experience, and link equity distribution. Screaming Frog is a powerful and widely-used SEO tool that crawls and analyzes websites to provide insights into various aspects of on-page and technical SEO. Again, this issue refers to both internal and external links and essentially means a page has no links from it at all.
For instance, you can set up automatic crawls to track the number of issues as you progress. If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl. However, new issues can surface if you add pages and products or do other work on your site. You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle. This lightweight SEO audit still finds high-priority issues without the time commitment of a full review.
If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues. That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors. Even if your navigation menu seems logical to you (the person most familiar with your website), your visitors may not find it so user-friendly. To get the most out of this post, I recommend turning on the option to check the HTTP status of external links.
Evaluate Your Site Speed
- If your content doesn’t fulfill its purpose, searchers will likely click away from the page and seek information elsewhere.
- We utilize software to protect our clients from algorithm updates and search rankings losses.
- A technical audit assesses your website from a technical SEO standpoint.
- The thing is, there are so many facets to SEO that this process can become overwhelming, fast.
- Spyfu has features for SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool in our SEO audit services.
While you can create these on your own, it’s much easier SEO Anomaly and more efficient to use managed solutions, like a privacy policy generator. From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc. Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy.
This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand.
You should only use the disavow tool if you have received a manual penalty from Google for unnatural links. Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content. This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables. Remember that one URL can have multiple broken links and rank for hundreds of keywords.