To rank well for specific keywords, your content must align seamlessly with the search intent behind those keywords. If your content doesn’t directly address what users are searching for, then search engines like Google won’t consider it a relevant result. Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords. These blog posts about marketing strategies would be referred to as “spoke” content. Once you create your spoke content, link all of it to a relevant central page that can act as the “hub.” In this case, we link marketing content to the call tracking product page.
75% of consumers judge a company’s credibility by its website design. In other words, an outdated or poorly designed website can push potential customers away, even if you offer great products or services. Your website should be user-friendly and well-structured at all times. Here’s a great example of an eCommerce website that generates content based around common customer questions.
Claiming your listing also means that no one else could just go in and change your hours, contact information, or website. An unethical competitor could change your business phone number to their phone number and your website to their website, essentially taking all of your leads for themselves. Let’s discuss why a Google Maps strategy can and should be an impactful part of your company’s marketing plan. When you buy something through one of the links on our site, we may earn an affiliate commission. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers….
Include Visual Content
We found that updating our reviews and analyses of VPNs, hosting providers, and SEO tools was quite beneficial. If a VPN offers 10,000 servers but your review still says it has 6,500 of them, guess what? They have one thing in common – all dates are pretty close to today’s date.
- There are even WordPress plugins that can do this on the fly, making all your images lighter weight.
- For that, you require a rank tracking tool such as Ahrefs Rank Tracker.
- Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.
- By understanding this data, you can identify areas for improvement and tailor your content to meet your target audience’s needs better.
What factors affect your Google rankings?
While this all sounds like a lot to manage (and it can be), once your website is running well, it usually stays that way. To see if you have any technical issues that need to be addressed, you can check out this post or use a Site Audit tool like the one above from SEMrush. This is true for both organic search results and paid search results. If you’re looking for a direct way to improve your odds of ranking well on the Google SERP, you may want to look into cleaning up the back end of your website. As business owners, we can only keep moving forward and doing what the platforms what us to do. At the end of the day, both of these giant platforms are free to use, so why wouldn’t you take the time to effectively add all the information that you need to make maximum results.
Unambiguous headings assure google that your content is precisely the information the user is searching for. For example, the heading “Hospitals Get Sued By 7 Foot Patients” is an ambiguous heading. Google’s search algorithms are exceptionally good at distinguishing unambiguous headings from ambiguous ones.
Refresh content that’s already ranking
More than that, it’s an instant credibility boost in most people’s eyes. A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page. Use a template to suit your business, create video content, whether it is SEO Anomaly live, pre-recorded or the new premier option. Use advertising to attract your target market, Facebook messenger bots and much more.